DIFFERENCES IN FUNCTION BETWEEN THE WHOLESALER AND RETAILER IN THE DISTRIBUTION OF COMMODITIES

DIFFERENCES IN FUNCTION BETWEEN THE WHOLESALER AND RETAILER IN THE DISTRIBUTION OF COMMODITIES

WHOLSALER
RETAILER

1.
The wholesaler buys in large quantities from the manufacturer and sells in small quantities to the retailer


The retailer buys in smaller quantities from the wholesaler and sells in bits to final consumer

2.
The wholesaler requires a large space (warehouse) to store his goods
The retailer requires a small space (shop) to display his wares

3.
The wholesaler stocks limited varieties of goods in his warehouse
The retailer stocks several varieties of goods in his shop making it possible for consumers to make choice

4.
The wholesaler acts as an intermediary between the retailer and the manufacturer
The retailer acts as an intermediary between the wholesaler and the final consumers

5.
The wholesaler interacts freely with the manufacturer
The retailer relates freely with the final consumers

6.
The wholesaler provides useful information about the goods to the wholesaler
The retailer provides useful information to the manufacturer concerning market situations of his products

7.
The wholesaler spends more money on a particular product
The retailer spends a lesser amount on a variety of products

8.
The wholesaler may travel long distance to buy goods from the manufacturer
The retailer mostly buys his good from the wholesaler within his vicinity

9.
The wholesaler finances the manufacturer
The retailer receives credit facilities from the wholesaler

10.
The wholesaler grades, blend and repacks the goods
The retailer do not grade, blend and repack his goods

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