Demand For Money And It\’s Scarcity

DEMAND FOR MONEY. Money is a fundamental aspect of our modern economy, allowing individuals and businesses to trade goods and services with one another.

As such, it is crucial to understand the factors that influence the demand for money and the scarcity of money.

Demand for money refers to the desire to hold money for various reasons, such as transactions, precautionary or speculative purposes.

The demand for money is influenced by a variety of factors, including income, interest rates, inflation, and the availability of credit.

Factors that Influence the Demand for Money

Higher levels of income typically lead to an increase in the demand for money, as individuals have more funds to spend on goods and services.

Similarly, higher interest rates often lead to an increase in the demand for money, as individuals and businesses prefer to hold onto cash rather than invest it when interest rates are high.

Inflation can also influence the demand for money. When inflation rates are high, individuals may choose to hold onto more money to offset the higher cost of goods and services.

On the other hand, when inflation rates are low, individuals may be more likely to invest their money in other assets, such as stocks or bonds.

The availability of credit can also impact the demand for money.

When credit is easily accessible and interest rates are low, individuals may be less likely to hold onto cash and more likely to borrow money to finance purchases.

Causes of Money Scarcity

While demand for money is influenced by these factors, the supply of money is subject to scarcity.

Money is a finite resource, and the amount of money available in an economy is limited by various factors, such as government policies and economic conditions.

One of the most significant factors influencing the scarcity of money is the supply of money in circulation.

Central banks play a critical role in controlling the supply of money through monetary policy. By adjusting interest rates and purchasing government bonds, central banks can influence the amount of money available in the economy.

Additionally, economic conditions such as recessions or financial crises can impact the scarcity of money. During a recession, the demand for money may increase,

while the supply of money may decrease, leading to a shortage of funds available for businesses and individuals.

Overall, the demand for money and the scarcity of money are two critical factors in our modern economy.

Understanding the factors that influence both of these factors can help individuals and businesses make informed decisions when it comes to managing their finances and investments.

Definition: The demand for money is the total amount of money which all individuals in the economy wish, for various reasons, to hold.

 In other words, the demand for money refers to the desire to hold money; that is, keep one’s resources in liquid form rather than spending it. The demand for money in economics is known as liquidity preference.


Lord Keynes postulated that there are three motives or reasons responsible for the demand money or to hold money.

 These are:

Transactional motives: People desire to keep or hold money for day-to-day transactions or current expenditures.

Household needs to hold money in order to cater for the interval between the receipt of incomes and their expenditures.

Precautionary motives: This is when people demand money in order meet up with unforeseen circumstances or unexpected expenditures.

These may include sickness, unexpected visitors, etc. Due to uncertainties in life, people keep money against future emergencies that may require monetary expenditures.


Speculative motives: This motive is specifically a business motive and refers to the desire to hold cash balance in order to embark on speculative dealings in the bond market.

The demand to hold money for a specific purpose is elastic.

Effects Of Money Scarcity

Money scarcity, or a shortage of funds, can have significant effects on individuals, businesses, and the broader economy. Here are some of the main effects of money scarcity:

Reduced purchasing power: When there is a shortage of money, the value of money increases, leading to a decrease in purchasing power.

This means that individuals and businesses may not be able to buy as many goods and services as they could when money was more abundant.

Increased borrowing costs: When money is scarce, lenders may increase their interest rates to compensate for the increased risk of lending.

This can make it more expensive for individuals and businesses to borrow money, leading to reduced investment and economic activity.

Economic slowdown: A shortage of money can lead to a decrease in economic activity, as businesses and individuals may be less willing or able to invest in new projects or spend money on goods and services.

This can lead to a slowdown in economic growth and a potential recession.

Increased financial stress: Money scarcity can cause significant stress for individuals and businesses, as they may struggle to meet their financial obligations.

This can lead to anxiety, depression, and other mental health issues, as well as negative impacts on physical health.

Greater income inequality: Money scarcity can lead to greater income inequality, as those with more money may be better able to weather economic downturns and access credit, while those with less money may struggle more.

Overall, money scarcity can have a wide range of negative effects on individuals, businesses, and the economy as a whole.

It is important for policymakers and individuals to take steps to mitigate the effects of money scarcity, such as increasing access to credit, providing financial assistance to those in need, and promoting economic growth.

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